Marketing your product can take you to a level of success while building your brand at the same time can take you to a higher level of success. Barbara Corcoran from the above video is a real estate success story who has furthered her success and her brand with her participation in the TV show “Shark Tank.” This has allowed her to become partners with a number of entrepreneurs in a variety of products and increased her value as a brand.
Congruency is about things that go together like fish and chips, pencil and pad or baseball and glove. Very few of us would order fish and sauerkraut. We wouldn’t grab our golf club and a football. Can you even imagine someone grabbing a pencil and a laser printer to make notes in a class. We all recognize things that go together and things that just don’t make sense together.
When things go together it is easy to accept them. When things don’t go well together it is much harder to accept those combinations.
Procter and Gamble has long been the focal point for marketers as the standard for product and market strategy. A recent article entitled, “Strategy Really Is Hard to Do” has shown another side of P & G as well as how strategy is a driver.
The article should be required reading for anyone involved with leading any effort. It clearly shows the importance of a concise, easy to understand direction. It is easy to remember. There is in great directions an element of expectation. It is easy for people to understand and implement. It is easily measurable and progress can easily be recognized. It is non threatening and something that everyone can get behind. This is the essence of leadership in a strategy statement. Once in place, it is easy to support and promote within the organization.
As you look at the various posts on this website, you will find discussions about all types of strategies, but the one thing that is the yard stick for all of these strategies is the mission statement for your business. The mission statement is the keystone of the business and all strategies and tactics must support the mission. If your mission is to make the world’s highest quality lawnmower and a really great new concept in dishwashers comes to your attention, you must reject this concept as outside your mission statement. To do otherwise would cause a diversion of resources and a loss of focus that would take the organization away from it’s mission and both endeavors will fail. That doesn’t mean that a separate business might not be initiated with a different mission statement in order to capitalize on the new concept.
Internet Marketing Strategies are an ever evolving world of opportunities that grow with every new advancement in technology. Prior to the early 1980’s, internet marketing was pretty much limited to listing items and prices on the internet. Sales were obviously very limited as were customers.
With the advent of WYSIWYG technology in the early to mid 1980’s that all changed. Better computers and graphics capable software made the internet a viable marketing platform. Aided by credit cards and small package delivery options, Internet Marketing Strategies followed the path established by catalog direct marketers to start. It was a matter of getting as many people as possible to see your offering and then tinkering with the offer to maximize conversions. Getting to the top of the search engines became a never ending challenge.