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Products

TAKING AIM for Better Decision-Making

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Everyday we all make decisions that affect our future. In fact, we create our future by the decisions that we make. Sadly, research shows

that half of all decisions fail and our fast paced, downsized, electronic world is making decision-making more difficult than ever before.

The time has come for a new approach to decision-making where we create the future we want through a new and improved approach to decision making.

Mark LeBlanc, Author of “Growing Your Business” reviewed the book and said, “Bob Cannon has captured the essence of leadership in this special book. The best piece of advice I can give you is to devour this book. Buy one for each of your managers, and use it to spark ideas, and discussions.”

78 thought provoking, insightful, put-into-action pages!

Price $11.95
Shipping $3.95

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Masterpieces in Healthcare Leadership

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Masterpieces in Healthcare Leadership describes in vivid detail how leaders from nine successful healthcare organizations engage their staff to achieve extraordinary results. Insightful and revealing, the editors used stories to provide a real world framework for building and sustaining high quality of care.The voices and the passion from the stories will captivate the reader and reveal key behaviors that set these leaders apart. The result is an environment in which leaders nurture and reward their staff and provide support structures that lead to high patient satisfaction and continuous quality improvement.

Features:

* Includes a practical ten-step process for leaders to implement.
* Provides a researched based approach in assessing successful leadership profiles.
* Describes for senior leaders the differentiating behaviors that enable success.
* Contains practical implementation strategies geared towards middle managers.
* Defines the prerequisites for deploying healthcare leadership across variety of settings.

The health systems profiled include The Brigham and Women’s Hospital, (a Member of Partners HealthCare System), The Cathedral Foundation, Clinton Hospital (a Member of UMass Memorial Health Care), Fairview Hospital (a Cleveland Clinic Hospital written by Bob Cannon), Geisinger Health System, Greenwich Hospital, (a Member of the Yale New Haven Health System), Mountain States Health Alliance, Robert Wood Johnson University Hospital Hamilton, Sharp HealthCare.

Price $59.95
Shipping $5.95

 

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Do-It-Yourself Direct Marketing E-Book

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Direct Marketing, Direct mail marketing and Direct response marketing and advertising are all hot subjects for an internet E-Book. Part of the reason for so much interest in direct marketing strategy is because it’s a viable alternative solution to the problems of getting a new product from a single product producer into traditional channels of distribution. Developed from a collection of articles on Direct Marketing strategy, Direct Marketing includes step-by-step guides plus powerful business resource tools.

Our business E-Book online is full of seasoned advice on direct marketing. You’ll find professional tips and direct marketing “how-to’s” and “why for’s” condensed into a 20-page PDF file which you can easily download. Our E-Book even covers how to best use Internet Marketing in your direct marketing campaign.

We have encountered lots of marketers who learned too late the complexities of a direct marketing campaign. If only we could have reached these marketers before they mis-spent their marketing budgets. With review of their direct marketing plans, we would have been able to save them many thousands of dollars. And helped them develop a direct marketing solution that would have greatly improved their chances of success.

Before you spend hundreds or thousands of dollars with consultants, advertising agencies, advisors or scam artists, get a copy of our Direct Marketing E-Book.
Order now to get your Direct Response Marketing Campaign started on the right track … or back on track!

Price $14.95
 

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U.S. Hardware Market Guide

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This guide is for you IF …
… you have an idea for a new hand tool, power tool or other hardware item.
… you are an international company thinking about entering the U.S. Hardware market.
… you are new to the Hardware / Hardlines Industry.

In addition to strategy tips and advice, we provide industry magazines and industry web sites to use as a small business resource tool.Competitive advantage and high return on investment can be yours!  Put our strategic thinking and extensive manufacturer background in industrial goods, hand tool, power tool, hardware / hardlines market and automotive industry to work for you. This concise 12-page guide will help you achieve success with a new product launch or invention by focusing your strategic thinking.

Guide to the U.S. Hardware Market

Price $9.95
Shipping $5.95

 

 

coaloiljohnny Coal Oil Johnny – His BookAutobiography of John Washington Steele (1843-1921), more commonly known as “Coal Oil Johnny”, Petrolia’s prodigal prince.Price: $25 including shipping and handling

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Bob Cannon is a reservoir of wisdom and factual information about the hardware market. His strategic insights are tremendously valuable for anyone doing business in or thinking of entering the hardware market.“Richard C. Byrne,
Executive Director of the
Hand Tools Institute

Excellent resource for getting started in the U.S. hardware industry. It lays out how the industry is set up and how it functions, which would be difficult to find in any other one source, because it’s a complicated industry. It also saves a great deal of time searching for information yourself, making it a wise investment which would quickly pay off.“Jane Neubauer, President
Maple Alley Market Research
www.maplealley.com

If you are looking to sell to the US Hardware Industry, make your first call to Bob Cannon now. No one can bring you more practical experience, strategic thinking and practical support.“Andrew J. Birol
Consultant, Coach, Author and Speaker
Birol Growth Consulting

head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
   products and services for small to mid-size manufacturers. Contact Bob today for more information 
   on the Cannon Advantage services and solutions.