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Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle.

Posts Tagged ‘Blue Ocean Strategy’

“Blue Ocean Strategy”

Apr 10 2013

Blue Ocean Strategy

 

“Blue Ocean Strategy” was published in 2005 and presented ideas about, “How to create uncontested market space and make the competition irrelevant.”  This book provides a new approach to addressing the age old problem of “The Product Life Cycle.” Blue Ocean Strategy has done it in a way that makes tremendous sense.

W. Chan Kim and Rene’e Mauborgne studied 150 strategic moves spanning more than a hundred years and thirty  industries. They have concluded that industries never stand still (Product Life Cycle) and that there comes a time when the competition creates a red ocean (decline stage) where profits are reduced as companies fight over the existing business. Most strategy at this stage focuses on how to compete in this red ocean while the opportunity lies in creating new industries or recreating existing ones to create blue oceans where there is no competition and it will take some time for any potential competitors to catch up.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
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