Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle.

Posts Tagged ‘Change’

Strategy Evaluation

May 22 2013

How Long in Akron, OH?

“Strategy Evaluation” is the subject and “How Long?” is the question that every marketer must come to grips with. There is an old saying about, “if you do what you always did, you will get what you always got.” This applies to marketing strategy in a big way and is a universal weak spot for us all. Certainly you want to test strategies before you implement them. You want to test them, modify them and retest them. “How Long do you spend on strategy evaluation?” becomes a question of how many tests do you need to do? In reality, this becomes more of a question of how long management will allow you to test before implementation. In this respect, your testing may be a one and done.

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