Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle.

Posts Tagged ‘internet marketing’

Internet Marketing Strategies

Jan 15 2014

Internet Marketing StrategiesInternet Marketing Strategies are an ever evolving world of opportunities that grow with every new advancement in technology. Prior to the early 1980’s, internet marketing was pretty much limited to listing items and prices on the internet. Sales were obviously very limited as were customers.

With the advent of WYSIWYG technology in the early to mid 1980’s that all changed. Better computers and graphics capable software made the internet a viable marketing platform. Aided by credit cards and small package delivery options, Internet Marketing Strategies followed the path established by catalog direct marketers to start. It was a matter of getting as many people as possible to see your offering and then tinkering with the offer to maximize conversions. Getting to the top of the search engines became a never ending challenge.

Read more ...

Viral Strategy

Dec 13 2013

Viral Strategy at Cannon AdvantageThe goal of many marketers today is to develop a viral strategy where the internet provides the vehicle to drive your product or service to incredible levels of success. The vial strategy is when a video about you and/or your product spread very rapidly.

Fellow speaker Judson Laipply built his whole career around, The Evolution of Dance. His video became the most watched video on the internet and by doing so, built his career. Judson has grown and expanded from the original product, but none of it would have been possible without his viral strategy success.

We now have the 13 biggest viral videos of 2013 from Fox News. In encourage you to look at least the first few minutes of each video. You will notice that several are for products and services while most of the others are to promote various singers.

Read more ...

head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
   products and services for small to mid-size manufacturers. Contact Bob today for more information 
   on the Cannon Advantage services and solutions.