Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle.

Posts Tagged ‘leak’

The Leak Strategy

May 29 2013

leak strategy in Cleveland, OHThe last few weeks have been very educational in terms of understanding the difference between a leak in our government and a whistleblower. Leaks, apparently are good, but whistleblowers are bad. Silly me, I thought it was the reverse. That is until I thought about great leakers in business.

The best business leaker that comes to mind is Apple. This is obviously a strategy that is used to build interest and excitement for new products. I remember an iPhone left in a bar several years ago and the stories that developed around the new phone. There are always plenty of leaks about new features before new versions of products are introduced. Sometimes we even see pictures from China of leaked new products that are in the works.

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head-and-sholders  Robert Cannon

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