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Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle.

Posts Tagged ‘low cost producer’

Preemptive Commoditization

Apr 25 2013

Preemptive Commoditization in Canton, OH

 

Preemptive Commoditization is a low cost  and low price strategy that gained popularity with automation and the rush to become the low cost producer. It is especially well suited in today’s market when targeting third world countries, but is also risky in that it can be easily overcome with a new improved version at a comparable price.

The preemptive commoditization strategy needs to begin as early as possible in the product life cycle to preclude as many competitors as possible. The key to success lies in generating volume and automating processes to achieve low cost producer status.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
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