Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle.

Posts Tagged ‘marketing strategies’

Growth Strategies

Mar 26 2013

GrowthGrowth Strategies in the growth stage of the product life cycle are determined by whether your product is either a star or a problem child, according to the Boston Consulting Group. In this early  stage sales are rising, and costs are coming down. Distribution is growing, and profits are rising. Marketing budgets are increased to build awareness in the mass markets and increase market share. Operations are working to deliver consistently high quality and become the low-cost producer to help gain market share. Early adopters have been satisfied, and the mass market for the product is being pursued. Customer communications have shifted from the president to the purchasing director or merchandising manager. Discussion has moved from how soon can we get it to strategies to grow the business.

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head-and-sholders  Robert Cannon

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