Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle.

Posts Tagged ‘Product Introduction’

Introduction Strategies

Mar 22 2013

IntroductionProduct Introduction Strategies are specific to a truly new product, a basic model, the first of its kind with no competitors. It solves a problem for a specific customer or group of customers. Sales are low, costs are high, and cash flow is a problem unless the company has other income streams. Distribution is limited, and the objective is to build awareness and trial. Anything other than this is probably a line extension.

New product introduction strategies are directed to “early adopters.” The company’s president would probably handle a business-to-business transaction. The discussion would be less about the product or price and more about “how soon can I get it.”

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head-and-sholders  Robert Cannon

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