Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle.

Posts Tagged ‘Product Marketing Strategy’

Product Life Cycle as a Map

Jul 04 2013

Product Life Cycle in Meadville, PADeveloping a great product marketing strategy without understanding the product life cycle is like playing darts in a dark room. The likelihood of hitting your target is not very good. There are so many variables to be considered in developing a successful strategy that a framework like the product life cycle can be a huge advantage.

The Product Marketing Strategy Today website covers all aspects of developing the marketing mix. There are both internal and external considerations and everything can vary depending upon the stage of the life cycle that the product, brand or company is undergoing. The “Get Smart, Get Focused, Get Results” model we use in all our marketing efforts begins with “Get Smart”. It is imperative that every marketer gather as much information as possible before undertaking any new marketing effort and then continue to gather information. Good product marketing strategy is like driving a car.

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Product Marketing Strategy Today

Feb 20 2013

Product Life CycleProduct Marketing Strategy Today is the art of balancing a product’s potential with it’s risks in a way that will maximize profits over the life of the product, brand or industry. This strategy formulation is most frequently done in conjunction with, “The Product Life Cycle“. While not perfect, the Product Life Cycle is the best tool we have for understanding how products move from inspiration to incineration. The theory is based on the following assumptions:

1. All products have limited life spans.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
   products and services for small to mid-size manufacturers. Contact Bob today for more information 
   on the Cannon Advantage services and solutions.