Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle.

Posts Tagged ‘strategy formulation’

Introduction Strategies

Mar 22 2013

IntroductionProduct Introduction Strategies are specific to a truly new product, a basic model, the first of its kind with no competitors. It solves a problem for a specific customer or group of customers. Sales are low, costs are high, and cash flow is a problem unless the company has other income streams. Distribution is limited, and the objective is to build awareness and trial. Anything other than this is probably a line extension.

New product introduction strategies are directed to “early adopters.” The company’s president would probably handle a business-to-business transaction. The discussion would be less about the product or price and more about “how soon can I get it.”

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Product Marketing Strategy Today

Feb 20 2013

Product Life CycleProduct Marketing Strategy Today is the art of balancing a product’s potential with it’s risks in a way that will maximize profits over the life of the product, brand or industry. This strategy formulation is most frequently done in conjunction with, “The Product Life Cycle“. While not perfect, the Product Life Cycle is the best tool we have for understanding how products move from inspiration to incineration. The theory is based on the following assumptions:

1. All products have limited life spans.

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head-and-sholders  Robert Cannon

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