bob-cannon

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Product Marketing Strategy helps manufacturers with product marketing, product strategy, and marketing strategy to maximize profitability over the product life cycle.

Posts Tagged ‘strategy’

Congruency

Nov 17 2014

Things that go together

 Congruency is about things that go together like fish and chips, pencil and pad or  baseball and glove. Very few of us would order fish and sauerkraut. We wouldn’t grab our golf club and a football. Can you even imagine someone grabbing a pencil and a laser printer to make notes in a class. We all recognize things that go together and things that just don’t make sense together.

When things go together it is easy to accept them. When things don’t go well together it is much harder to accept those combinations.

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Strategy is a Driver

Mar 27 2014

StrategyProcter and Gamble has long been the focal point for marketers as the standard for product and market strategy. A recent article entitled, “Strategy Really Is Hard to Do” has shown another side of P & G as well as how strategy is a driver.

The article should be required reading for anyone involved with leading any effort. It clearly shows the importance of a concise, easy to understand direction. It is easy to remember. There is in great directions an element of expectation. It is easy for people to understand and implement. It is easily measurable and progress can easily be recognized. It is non threatening and something that everyone can get behind. This is the essence of leadership in a strategy statement. Once in place, it is easy to support and promote within the organization.

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head-and-sholders  Robert Cannon

   With over 30 years of expertise in marketing, and leadership, Bob creates innovative systems, 
   products and services for small to mid-size manufacturers. Contact Bob today for more information 
   on the Cannon Advantage services and solutions.